It’s also a collection of tips and reminders for creative professionals. The book is a step-by-step guide to every aspect of advertising for beginners. About Piyush Pandey’s best ads, experiences and work at Ogilvy. Pandeymonium is intended to be a memoir of Piyush Pandey. Rarely do we find a book talking about advertising in the Indian context. Picked it from my unread stack, literally, recently. The book is a quick read and an engaging one, apart from the last few chapters where Piyush Pandey discusses his colleagues and Oglivy’s leadership in India.Pandeymonium: Piyush Pandey on Advertising was on my reading list for 2+ years.
If only, the publishers wouldn’t have saved money and printed the high definition version of those pictures on plastic pages! Looking at the screenshots of those Ads of bygone days was nothing sort of nostalgic. He also discusses some of the common myths associated with the field of advertising and busts them with examples of his experiences.Īnother favorite part of my book has been the pictures. The author also advises on multiple aspects of work ethics that are useful not only in the field of advertising but for all streams per se. This book reaffirmed my believe that the more diverse experiences you have and the more kind of people you interact with, the more creative you end up being. The best part of this book is where the author discusses his humble background, his days of growing up in Jaipur and how multiple anecdotes experienced during his childhood eventually became the sources of ideas of many Ads that he worked for. In this short memoir, Piyush Pandey, the god of Indian advertising opens up with what went behind while brainstorming and scripting these groundbreaking TVCs We all have grown up watching and admiring Oglivy’s ads- “Har ghar kuch kehta hai” by Asian Paints, “Hila ke Rakh De” by Center Shock and “Paas Aao Na” by Closeup are indelibly etched in our memories. Reading this book was a journey down the memory lane. Pandeymonium: Piyush Pandey On Advertising by Piyush Pandey
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